Text-based content has always been an integral part of marketing, but to really set yourself prominent in the digital era, visual content seems to play a pivotal role in all of your efforts. 1- CONTENT MARKETING Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach promotes brand awareness and keeps your business top of mind when it is time to buy what you sell. Here are six types of visual content which may take our marketing campaign to the next level. 1.1- IMAGES When you split up a body of text with some compelling images, people get more inclined to read till end what you have written (provided that the images are of high quality). Marketer Jeff Bullas reports that articles with images get 94% more views than those without them. It is preferable to use original images or the ones taken by you, as this adds a new...
October 23, 2024
Types of Visual Content You Need in Marketing Compaign
Text-based content has always been an integral part of marketing, but to really set yourself prominent in the digital era, visual content seems to play a pivotal role in all of your efforts. 1- CONTENT MARKETING Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach promotes brand awareness and keeps your business top of mind when it is time to buy what you sell. Here are six types of visual content which may take our marketing campaign to the next level. 1.1- IMAGES When you split up a body of text with some compelling images, people get more inclined to read till end what you have written (provided that the images are of high quality). Marketer Jeff Bullas reports that articles with images get 94% more views than those without them. It is preferable to use original images or the ones taken by you, as this adds a new...
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